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A customer database can be the most important asset of a business, yet it is often overlooked as a form of marketing. Are you missing out?Statistics suggest that 80% of your business comes from 20% of your customers. Understanding your customers, how much they spend and when they spend, gives you a powerful marketing tool. With a strong database you can improve the effectiveness of your communications through direct marketing. Database marketing enables businesses to target customers who are more likely to respond to your message, helping reduce marketing wastage. If budgets are limited then don't waste your marketing dollars on 'shotgun approach' advertising. Look at your current customers who know you, your products/services and how much it costs, because they already understand your business, you only need to advise them of promotions, or remind them of your products. Direct marketing to your database is more cost effective compared to other forms of marketing, and has a greater conversion rate. Why choose Concise Services? Concise Services will help you build a database of customers and then design creative campaigns to promote your products and services. We also ensure that promotions take place at key times throughout the year, helping to increase their effectiveness. Already have a database? Then lets market to that list! There are many forms of database driven marketing including mail outs, email marketing, sms, fax and tele marketing. Let Concise Services advise which form of database driven marketing is best for your business and budget. |
See how Concise implemented a new brand for Balanced Health & Fitness, giving them a look which reflects their world class gym.
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